--- title: Portfolio --- [Skip to content](http://contentbyjustina.com/portfolio#main-content) - [Home](https://contentbyjustina.com) - [Services](https://contentbyjustina.com/services) - [Portfolio](https://contentbyjustina.com/portfolio) - [About Me](https://contentbyjustina.com/about-me) - [Blog](https://contentbyjustina.com/en/saasyblog) - [Content Consultation](https://contentbyjustina.com/content-consultation) Open main navigation Close main navigation - [Home](https://contentbyjustina.com) - [Services](https://contentbyjustina.com/services) - [Portfolio](https://contentbyjustina.com/portfolio) - [About Me](https://contentbyjustina.com/about-me) - [Blog](https://contentbyjustina.com/en/saasyblog) - [Content Consultation](https://contentbyjustina.com/content-consultation) **Portfolio** # B2B Content Shouldn't Suck. # (And I've spent the past 10+ years proving it doesn't have to) I've worked in content at both an agency and in-house before going fractional, so I've learned a thing or two about high-growth B2B content strategies. I focus on product & personality-led content and apply these 3 principles:   1\. audience-first        2. get to value quickly        3. show don't tell    Below are ***just a few examples*** of my work. **But remember, I'm also a growth marketer—and can develop the content strategy for you as well.**   ![payment](https://contentbyjustina.com/hubfs/hubspot%202.webp) ### HubSpot: The Hidden Costs Small Businesses Pay To Accept Offline Payment Methods [Read Blog](https://blog.hubspot.com/sales/hidden-costs-of-offline-payment-methods?hubs_content=blog.hubspot.com/sales/author/justina-perro&hubs_content-cta=The%20Hidden%20Costs%20Small%20Businesses%20Pay%20To%20Accept%20Offline%20Payment%20Methods) ![payment processor](https://contentbyjustina.com/hubfs/payment-processors-66327facd55db%20(1).webp) ### HubSpot: Your Guide To Choosing The Right Payment Processor in 2024   [Read Blog](https://blog.hubspot.com/sales/choosing-payment-processor?hubs_content=blog.hubspot.com/sales/author/justina-perro&hubs_content-cta=Your%20Guide%20To%20Choosing%20The%20Right%20Payment%20Processor%20in%202024) ![GE GRID 2](https://contentbyjustina.com/hubfs/GE%20GRID%202.jpeg) ### GE: Accenture and GE Vernova: A Grid Modernization Partnership [Learn more](https://www.gevernova.com/software/blog/accenture-and-ge-vernova-grid-modernization-partnership) ![GE Grid](https://contentbyjustina.com/hubfs/GE%20Grid.jpeg) ### GE: A Future-proofed Energy Partnership: GE Vernova Grid Software & Infosys [Read Blog](https://www.gevernova.com/software/blog/a-future-proofed-energy-partnership-ge-vernova-grid-software-and-infosys) ![acronis-1](https://contentbyjustina.com/hubfs/acronis-1.webp) ### Acronis: The NIS 2 Directive: Everything MSPs need to know [Read Blog](https://www.acronis.com/en-us/blog/posts/nis-2-directive-everything-msps-need-to-know/) ![Line of defense against cyber-security](https://contentbyjustina.com/hubfs/acronis.webp) ### Acronis: The best line of defense against AI-enhanced cybersecurity threats   [Read Blog](https://www.acronis.com/en-us/blog/posts/the-best-line-of-defense-against-ai-enhanced-cybersecurity-threats/) ![AI rev](https://contentbyjustina.com/hs-fs/hubfs/AI%20rev.webp?width=568&height=378&name=AI%20rev.webp) ### Move Marketing Agency: The AI Revolution: Transforming Content Marketing in the Digital Age [Learn more](https://www.move-mktg.com/the-ai-revolution-transforming-content-marketing-in-the-digital-age/) ![product launch guide](https://contentbyjustina.com/hubfs/Screen%20Shot%202022-09-12%20at%2011.06.26%20AM.png) ### Appcues Course: Product Launches 101 [Read Course](https://www.appcues.com/product-adoption-academy/product-launches-101?utm_campaign=KB+-+Performance+Max&utm_source=adwords&utm_medium=ppc&utm_term=&hsa_kw=&hsa_net=adwords&hsa_grp=&hsa_cam=17802533674&hsa_acc=9771868355&hsa_tgt=&hsa_ver=3&hsa_ad=&hsa_mt=&hsa_src=x&gclid=CjwKCAjwsfuYBhAZEiwA5a6CDC3fO30cs9AYdM1M5a-uK-cFonCCuXeonm9NL4eaH7j7jceCRFtZKxoCFcAQAvD_BwE) ![influencer campaigns](https://contentbyjustina.com/hubfs/influencer.jpeg) ### StatSocial: The Data Needed To Drive Successful Influencer Campaigns eBook [Read eBook](https://www.statsocial.com/2022-influencer-marketing-guide) ![PropTech](https://contentbyjustina.com/hubfs/Screen%20Shot%202022-09-12%20at%209.24.50%20AM.png) ### EQ Office: The Future Of Work is Prop Tech (Q&A Interview)   [Read blog](https://www.eqoffice.com/placelab/future-of-work-is-proptech) ![SATC Peloton](https://contentbyjustina.com/hubfs/peloton.png) ##### StatSocial: The Secret to Overcoming a PR Crisis? Social Audience Insights. [Read blog](https://www.statsocial.com/overcome-pr-crisis-with-social-audience-insights) ![code](https://contentbyjustina.com/hubfs/code.webp) ### Scuba.io: Part 2: How To Overcome Advertising's Top 3 Consumer Insights Challenges [Read Blog](https://medium.com/@iamjro/taking-the-leap-into-freelancing-db43e8916a08) ![part 2](https://contentbyjustina.com/hubfs/part%202.webp) ### Scuba.io: Part 1: Advertising's 3 Major Consumer Insights Challenges [Read Blog](https://blog.scuba.io/part-2-how-to-overcome-advertisings-top-3-consumer-insights-challenges) ![birchbox](https://contentbyjustina.com/hubfs/birchbox.webp) ### Localytics: BirchBox Case Study [Read Case Study](https://cdn.featuredcustomers.com/CustomerCaseStudy.document/Birchbox_4TSpA1O.pdf) ![Screenshot 2023-02-09 at 9.11.13 AM](https://contentbyjustina.com/hubfs/Screenshot%202023-02-09%20at%209.11.13%20AM.png) ### EQ Office: How Art & Design are Ushering in an Office Renaissance & Revitalizing Downtowns     [Read Blog](https://www.eqoffice.com/placelab/artanddesign-ushering-in-office-renaissance-revitalizing-downtowns) ![Screenshot 2023-02-09 at 9.04.55 AM](https://contentbyjustina.com/hubfs/Screenshot%202023-02-09%20at%209.04.55%20AM.png) ### Rhythm Influence : The 2023 Influencer Marketing Data Benchmarks     [Read eBook](https://info.rhythminfluence.com/influencer-marketing-benchmarks-guide) ![pharma](https://contentbyjustina.com/hubfs/pharma.jpeg) ### StatSocial: The Future of Pharma: Building Powerful Audiences in a Digital World (Part 1) [Read Blog](https://www.statsocial.com/pharma-digital-audiences-part-one) ![ask for app reviews](https://contentbyjustina.com/hubfs/ask%20for%20app%20reviews.jpeg) ### Appcues: How to ask for Mobile App Reviews: 4 Examples of Rating Requests Done Right [Read blog](https://www.appcues.com/blog/mobile-app-review-request-examples) ![Screen Shot 2022-09-12 at 9.25.41 AM](https://contentbyjustina.com/hubfs/Screen%20Shot%202022-09-12%20at%209.25.41%20AM.png) ### HubSpots + Localytics: The Marketer's Guide to Mobile eBook   [Read eBook](https://clippingsme-assets-1.s3.amazonaws.com/cuttingpdfs/724347/The%20Marketers%20Guide%20To%20Mobile%20HubSpot%20%20%20Localytics.pdf?) ![Pillars of Agile Marketing](https://contentbyjustina.com/hubfs/Screen%20Shot%202022-09-12%20at%209.21.10%20AM.png) ### Tamr: The 3 Pillars of Agile Data Mastering [Read blog](https://www.dataversity.net/the-three-pillars-of-agile-data-mastering/#) ![laptop and phone use](https://contentbyjustina.com/hubfs/appcues2.jpeg) ### Appcues: Making Your Mobile App Part of a Successful Omnichannel Strategy   [Read blog](https://www.appcues.com/blog/mobile-app-omnichannel-strategy) ![eq8](https://contentbyjustina.com/hubfs/eq8.png) ### eq8: 10 Myths About Strategic Workforce Planning Debunked [Learn more](https://www.linkedin.com/pulse/10-myths-strategic-workforce-planning-debunked-eq8/?trk=organization-update-content_share-article) [Don't be content with bad (or no) content.](https://contentbyjustina.com/content-consultation) Justina Perro Content Freelance Content Strategy & Copywriting [linkedin-in icon](https://www.linkedin.com/in/justinarowe/)  Copywright © 2022 **Pages** [Home](https://justina-perro-freelance-22351952.hubspotpagebuilder.com) [Services](https://justina-perro-freelance-22351952.hubspotpagebuilder.com/services) [Portfolio](https://justina-perro-freelance-22351952.hubspotpagebuilder.com/portfolio) [About Me](https://justina-perro-freelance-22351952.hubspotpagebuilder.com/about-me) [Blog](https://contentbyjustina.com/en/saasyblog) [Content Consultation](https://justina-perro-freelance-22351952.hubspotpagebuilder.com/content-consultation)