(And I've spent the past 10+ years proving it doesn't have to)
I've worked in content at both an agency and in-house before going fractional, so I've learned a thing or two about high-growth B2B content strategies. I focus on product & personality-led content and apply these 3 principles:
1. audience-first 2. get to value quickly 3. show don't tell
Below are just a few examples of my work.
But remember, I'm also a growth marketer—and can develop the content strategy for you as well.
HubSpot: The Hidden Costs Small Businesses Pay To Accept Offline Payment Methods
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