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**Who AM I?**

# An OG SaaS Content Marketer.

![Justina Perro Headshot](https://contentbyjustina.com/hs-fs/hubfs/Justina%20Perro%20Headshot.jpeg?width=500&height=452&name=Justina%20Perro%20Headshot.jpeg "Justina Perro Headshot")

The year is 2014. The world is ripe with content farms churning out content at a rapid rate all in the hopes of gaming Google and Bing's algorithm for the top spot on SERPs.

 

A small content agency start-up, Skyword, aimed to change this. I was hired as a Content Strategist and worked my way up to Senior Content Strategist, managing entire content strategies for brands like **Purina, Equifax, and Philips**. I focused on delivering growth and hitting KPI's for clients. I had to present quarterly results in-person (Yes, seriously. Zoom presentations weren't a thing.) to their executive teams.

 

Skyword was great for sharpening my content skills but I wanted to own the entire strategy—so I followed the tech yellowbrick road (really cobblestones in Boston) to one of the hottest tech start-ups of 2015, Localytics.

 

I worked my way up to Head Of Content and found my passion—driving connections and fueling growth with content:

 

-I oversaw Localytics' entire content strategy—from email nurture, blog, video, podcast, etc.  
-I transformed our entire content strategy to **product-led** & **personality-based**.  
-We told stories, led with data, and had fun. The results:  
**2 years of +20% & +15% YoY growth in impressions and lead generation.**

**Why did I leave Localytics for the fractional world? Two reasons:**

1.) I was about to have my first child and wanted more flexibility

2.) I saw a gap in the market—start-ups needed content but

weren't ready to hire a full-time content lead

 

I went fractional in 2018, and haven't looked back. I apply the same principles from my full-time career to my clients,

and the fact that I'm still thriving 7 years later speaks for itself.

## Want to learn more about my background?

[View my LinkedIn Profile](https://www.linkedin.com/in/justinarowe/)

Justina Perro Content

Freelance Content Strategy & Copywriting

[linkedin-in icon](https://www.linkedin.com/in/justinarowe/)

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